Методическое пособие составляет единый комплект с учебниками ОС Габриеляна "Химия 8" и "Химия 9" Пособие содержит примерное тематическое планирование учебного материала 8 и 9 классов и аюаащметодические рекомендации к урокам по наиболее сложным темам Авторы Олег Габриелян Анна Яшукова.

As the thinkers have said, you should strive in all situations to know yourself and know your enemy Most of history's great thinkers, however, were not in business In business, you have to know your customerаюааь and understand how your company interacts with him or her The current term for this is customer relationship management (CRM), and The CRM Handbook is the best textbook for managers on the mechanics of CRM It's a standout in a field that's filled with squishy books бльутthat go on at length about how important CRM is, but which lack details Jill Dyché provides lots of factual information, real case studies, carefully considered commentary, and reasoned criteria with which to evaluate CRM products and strategies Though you'll certainly want to supplement Dyché's work with vendors' product literature and implementation proposals, you'll get a lot from her carefully researched book Dyché devotes some of her (fairly slender) volume to CRM backgroundбслъи information but quickly gets to the issues that managers confronted with CRM decisions need to consider She makes great use of bulleted lists, scorable quizzes, and checklists (sections about what questions to ask vendors, and why, are particularly good) that you can use right now to gauge any organization's suitability to CRM and determine how they need to change in order to get the most out of their systems --David Wall Topics covered: Customer relationship management (CRM)--as a business practiceand as a set of technologies--explained for managers and corporate planners CRM fundamentals, CRM product selection, and internal promotion of CRM are all covered well Автор Jill Dyche.

CRM For The Common Man, by Russ Lombardo, identifies and discusses a business’ planning process, how to develop a CRM strategy for a business, and what needs to be done to ensure success of a customer relationаюаббship implementation Since most businesses on average lose 50% of their customers every 5 years, a core objective of CRM is to improve customer retention This is a critical business issue today and CRM can help to improve this for most companies CRM For The Common Maбльууn helps businesses navigate through the confusion to guarantee a solid foundation for a successful CRM implementation CRM For The Common Man serves as a business-planning tool for any company It provides practical, real-world advice and guidance for businesses wanting to implement a strategy to help retain their customers This book does not recommend, compare, or evaluate CRM products, nor does it discuss technical implementations Instead, CRM For The Common Man focuses on how tбслъмo plan for a CRM implementation, rather than just how to do one.

Автор Брайян Селтер Brian Salter Crm in a Week (In бфмяф a Week).

Customer Relationship Management, CRM, has been one of the strongest areas of management focus in financial services companies throughout the world over the last five years While it is forecast that this willаюабц continue for the next five years, many companies are struggling with their CRM programs They have rushed ahead with the purchase of new CRM systems, but have not done the work to ensure that these systems are deployed effectively Drawing on the authors' extensive бльуэexperience of working with companies to successfully implement and manage their CRM programs, this book devotes itself exclusively to showing how organizations in insurance, banking, and other financial services can improve their CRM, and achieve their desired return on investment Packed with illuminating international case studies and examples based on extensive global consulting and research carried out or commissioned by IBM over the last five years, the book begins with a detailбслъуed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on making the most of the customer base; systems and data management; risk and compliance; channels and value chain issues; implementation, and strategic implications Авторы Мерлин Стоун Merlin Stone Мерлин Стоун - профессор, ведущий специалист в области прямого маркетинга и маркетинга взаимоотношений, старший менеджер Mummert + Partner UK Ltd, директор ОСi Ltd и Swallow Information Systems Брайян Фосс Bryan Foss.