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The Customer Management Scorecard: Managing CRM for Profit ISBN 0749438959 инфо 11556n.
The Customer Management Scorecard: Managing CRM for Profit ISBN 0749438959 инфо 11556n.

Customer Management (CM) is essential for businesses, and major investments have been made in new systems, strategies and channels for managing customers The results, however, have often been disappointing anаэяяфd companies are now looking closely at how tomake their CRM initiatives profitable This timely book presents the results of the latest global research on Customer Management The research -- funded by QCi, IBM, and OgilvyOne -- applied the unique diagnostic tool CMAбльтцT, the Customer Management Assessment Tool, developed by Qci and recognized as "the" global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers As a bonus, the accompanying CD-ROM includes a mini version of CMAT The study drew on over 300 CMAT assessments of blue chip companies across a wide variety of sectors The findings illustrate the gains to be made from managing customers well Case studies inclбслъжude 3M, BP, Hyundai, News International, Mobil, Prudential, SmithklineBeecham, NatWest Bank and Rolls-Royce.


Цена: 7176 руб.