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Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs Издательство: Wiley, 2005 г Суперобложка, 368 стр ISBN 0471703591 Язык: Английский инфо 1860h.
Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs Издательство: Wiley, 2005 г Суперобложка, 368 стр ISBN 0471703591 Язык: Английский инфо 1860h.

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential In other areas, the original eight-step process that emerаээсэged in the late 1980's forms the foundation of many companies' approach to category management In still others, particularly in developed countries like the US, the UK, and others, refinements are being made - most of them designed to place consumer understanding блъуэfront and center New ideas are emerging - from "trip management" to "aisle management" to "customer management" Whether a new descriptor emerges to replace "category management" is yet to be seen Even if that does happen, what won't change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the cбслиаonsumers they are committed to serving This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.


Цена: 4011 руб.