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| Переводчик: Я Лебеденко В этой книге известный американский специалист по вопросам бизнеса Брайан Трейси раскрывает перед читателями секреты достижения успеха Чтобы изменить жизнь в лучшую сторону, паэяюпросто необходимо изменить свои привычки Ведь еще Аристотель говорил о том, что "привычка - вторая натура" В доступной и увлекательной форме автор знакомит читателей с природой человеческих привычек, мировоззрением людей, добившихся в жизни значительных успебльсыхов, и техникой выработки новых привычек Книга также содержит много полезных советов по маркетингу, эффективности продаж и увеличению доходов "Привычки на миллион долларов" будут полезны не только бизнесменам, но и всем, желающим изменить свою жизнь в лучшую сторону Автор Брайан Трейси Brian Tracy Брайан Трейси - президент «Brian Tracy International», один из наилучших специалистов в области обучения торговых кадров, автор множества бестселлеров, представляющих испытбслщыанные методы руководства и приемы управления, которые привели тысячи менеджеров в . | |


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| If you think CRM software is over-priced, too difficult to install and too difficult to operate-you only know the half of it according to a survey base of almost 1,300 CRM software customers Their input is reаэяюшported in the 2001-2002 version of the study,"Multi-function CRM: How good is it?" This study is the first objective and statistically valid measurement of buyer reaction to CRM software as a category and their opinion of eight leading brands (FrontRange, Onyбльсэx, Oracle, PeopleSoft, Pivotal, SalesLogix, SAP, and Siebel Systems) Here's a sampling of the study findings: Siebel is not the CRM software industry customer satisfaction leader CRM systems by ERP vendors Oracle and SAP may be causing more problems than they solve CRM software customers want simpler systems-but not at the cost of reducing adaptation that provides the functionality they need Sales and marketing appear more responsible for market share than system performanceбслщь CRM vendors aren't listening to CRM customers And beyond these highlights, the study delves into a whole range of issues from what CRM buyers are really asking for to vendor marketing strategies After reading all the pertinent information in the study, you'll be prepared to: Be alert to problem areas with CRM software Separate fact from fiction in vendor sales presentations Ask pointed questions Obtain the right commitments Get the system you need, not what software vendors want to sell you If you're selecting CRM software, this study with over 100 pages of valuable information can help you avoid the huge financial and human resource waste that results from inappropriate software selection and give you tools to see through "sales fluff" to find software that really meets your needs. | |


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| As the service industry continues to grow more competitive and sophisticated, the need to develop a customer focused business strategy also continues to become more imperative Managing High Tech Services Usinаэяябg a CRM Strategy explores how to manage and direct service organizations utilizing a high tech strategy supported by the Customer Service Management (CRM) infrastructure that will gain and retain your service organization's competitive edge Donald Blumberg, an internaбльтйtionally recognized authority on service business strategy and the worldwide services market, with over 34 years of experience in consulting globally to a broad array of small, medium, and large corporations, provides a fresh and incisive look at how to successfully manage the service business Mr Blumberg shows you how to rethink the basic service business model and the key operational dynamics in order to optimize your service business, both strategically and tactically, generatingбслъа significantly increased top line revenues and bottom line profitability A core element of this overall customer strategy is CRM, which gives you the tools, systems, and infrastructure you need to get and stay ahead in today's hyper competitive business environment Mr Blumberg highlights issues and problem-solving applications such as:·What is the correct business model for service and how does it differ from a product oriented service model?·What are the key factors, elements, and dynamics influencing the success (or failure) of the service business?·Developing, implementing, and rolling out a superior service operation on either a standalone basis or in support of a product or manufacturing business·Making service businesses more competitive by integrating service delivery mechanisms and relevant data on a real-time basis·Employing CRM as a mechanisms to advance a service strategy·Adding to the perceived value of a service·Using CRM databases to measure customer satisбтнаиfaction and quality·Supporting CRM efforts with state-of-the-art wireless technologies·Estimating the cost of CRM efforts and how to measure the resultsCombining theory, structural dynamics, case studies, examples, state-of-the-art assessments, and market research results, the author clearly presents workable strategies for managing, marketing, and selling service in a variety of different business markets and situations While many books have addressed how to create and manage a profitable service-based business, few have addressed how to integrate key service strategies with CRM with the wealth of detail you will find in Managing High Tech Services Using a CRM Strategy. | |


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| Experts estimate that more than fifty percent of all Customer Relationship Management (CRM) implementations will be seen as failures from a company's viewpoint However, implemented the right way, CRM is usefuаэяянl, profit-enhancing, and even vital to businesses Focusing on the implementation of effective customer strategy and driving return (ie, through customer insight vs simply loyalty), CRM Unplugged demonstrates how CRM should be defined, approached, and profitably appбльтлlied to any size business CRM doesn't hinge on technology-it depends upon attracting and serving customers in more lucrative ways by changing how the collective parts of a business collaborate on customer activities Written by two leading experts, this accessible book discusses how to consider technology as an enabler of new policies, processes, and collaboration so it plays a supporting, rather than a leading, role in CRM CRM Unplugged offers a variety of lessons learned from reбслъвal-world companies that have implemented CRM Since most investments in technology are costly, the dos and don'ts addressed in these cases are invaluable because they help the reader identify the high-impact areas of his or her business CRM's big punch is its ability to strengthen these high-impact areas-those parts that comprise the unique competitive advantage of a business CRM Unplugged provides best practices for: Identifying why CRM is not creating returns; Creating strategies for successful CRM implementation; Achieving a positive ROI concerning CRM Авторы Douglas Turk Philip Bligh. | |


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