Customer Management (CM) is essential for businesses, and major investments have been made in new systems, strategies and channels for managing customers The results, however, have often been disappointing anаэяяфd companies are now looking closely at how tomake their CRM initiatives profitable This timely book presents the results of the latest global research on Customer Management The research -- funded by QCi, IBM, and OgilvyOne -- applied the unique diagnostic tool CMAбльтцT, the Customer Management Assessment Tool, developed by Qci and recognized as "the" global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers As a bonus, the accompanying CD-ROM includes a mini version of CMAT The study drew on over 300 CMAT assessments of blue chip companies across a wide variety of sectors The findings illustrate the gains to be made from managing customers well Case studies inclбслъжude 3M, BP, Hyundai, News International, Mobil, Prudential, SmithklineBeecham, NatWest Bank and Rolls-Royce.

Book DescriptionInside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than аэяящthird-party accounts from unknown authors and analysts Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future Through an exhaustiveбльтш selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book Chapters Include: Dale Skeen, Chief Executive Officer, Vitria Technology, Inc – "The Hype and the Reality of Software Integration Solutions"; David Mitchell, President & Chief Executive Officer, webMethods – "Using Technology to Provide Service"; Yoram Novick, Chief Executive Officer, Topio – "Visions for the Storage Solutions Induбслъзstry"; John H Vivadelli, President & Chairman, AgilQuest Corporation – "ERP Applied to Your Second Largest Expense: Official Real Estate Infrastructure"; Mark A Corio, President & Chief Executive Officer, Rochester MicroSystems, Inc – "Strategies for Technology Services"; Duke Chung, Chief Executive Officer, Parature – "Providing a Web-based Solution"; Rob Rappaport, President & Chief Executive Officer, Conversive, Inc – "Staying Customer-Focused 24/7"; James A Stone, President, geoVue, Inc –" Location-based CRM"; Keith A Fotta, President & Chief Executive Officer, Gryphon Networks Corporation – "SFA & CRM: The Next Generation"Download DescriptionInside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and anбтнакalysts Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book Chapters Include: Richard E Gotham, Executive Vice President, Sales & Marketing, Boston Celtics (Banner Seventeen LLC) - "Generating Sales in the Sports Industry"; Charles Wayne Dickinson, Executive Vice President, Sales, MBCI, a Division of NCI Building Systems, Inc - "Finding & Keeping New Customers"; Todd Gibby, Senior Vice President, Sales, Blackboard Inc - "Built for Success"; Richard Nickson, Vice President, North American Sales, Linear Technology Corporation - "Creating a Dynamic Sales Team"; Rance Masheck, Vice President, Sales, Whitney Information Network - "Moving Forward бтчгмEffectively in Sales"; Ralph Breslauer, Executive Vice President, Global Sales & Marketing, Concerto Software - "A Practical Look at Sales and Marketing Leadership Strategies"; David Abrahamson, Chief Marketing Officer &Vice President, Sales, Internap Network Services Inc - "Sales: A Blend of Science and Art".

Книга для учителя предлагает подробные методические рекомендации по организации процесса коммуникативного обучения англоязычной культуре на старшем этапе 2-е издание Авторы Владимир Кузовлев бфмян Наталья Лапа.

Book DescriptionEste libro contiene una serie de conceptos sobre tecnología y negocios para que aquellos que deseen implementar una estrategia de atención al cliente de alta calidad, basada en productos informаэяяьáticos, tengan más y mejor información para tomar la decisión correcta No es un típico manual de referencias, sino que está enfocado como libro de lectura: la idea es que se lea de corrido, de principio a fin, y que, en su conjunto, ofrezca un panorama claro, amplioбльты y completo sobre la actualidad de lo que se conoce como CRM Con este objetivo es que, si bien se desarrollan todos los temas en un marco teórico, se ha agregado una buena cantidad de casos prácticos reales utilizados en empresasconocidas por todos De esta forma, el lector puede descubrir que se trata de una ayuda general para que su empresa pueda introducirse en una nueva realidad de negocios Realidad de la que, por otra parte, nadie puede quedar fuera.

В пособие включены: примерное тематическое планирование для первого класса (программа 1-4, автор НБИстомина); рекомендации к изучению каждой темы и тексты контрольных работ в конце каждой четверти Автор аюаааНаталья Истомина.